Case Study

RKL


“The studio/agency team of Hayman Studio and holberg design is a major benefit to any business. In one source you have brand-centric creative-concepting, on-target messaging and exceptional image execution…. In the end, brands win.”

– Richard Holberg, President, Holberg Design

Our ability to shoot professional photography and videography in one shoot is a rare and unique service pairing in this industry, but it is an incredibly powerful tool that allows seamless direction and a consistent, cohesive look. Learn what a great solution this has been for RKL, a regional CPA firm, and its branded communications.

RKL is a regional CPA firm with big firm capabilities and small firm attention. RKL came to Hayman Studio with this client testimonial campaign in which print and digital ads featuring its clients would be published in the Central Penn Business Journal, and videos featuring the same clients would be used on the firm’s website and social media platforms.

Hayman Studio worked with holberg design to make a cohesive, successful campaign. Holberg made sure the copy and design met RKL’s important brand standards, and we worked together to choose appealing photo angles for each subject’s photograph for use in the print ads.

In the same shoot, Hayman Studio conducted and directed video testimonials to be edited in Hayman Studio’s in-house lab.

RKL received brand-centric, cohesive photos, video testimonials and designed ads for use across multiple platforms. The firm published ads in the Central Penn Business Journal and ran a social media and web campaign with its photographs and video testimonials.

What we did

  • On-location photography
  • On-location videography
  • On-location direction and interviews
  • Post-production photography editing
  • Post-production videography editing

Results

  • Reached an audience of nearly 200,000 via print ad placements in CPBJ, Business2Business and the Reading Eagle
  • Garnered 1500+ views for three videos within three months
  • Gained 20,000 impressions on Facebook and LinkedIn for print ad and video social media promotion
  • Reinforced positive relationships with clients-turned-brand-advocates